Solve your hardest cannabis marketing
problems with a proven partner.

The Cannabis Marketing Agency for Massachusetts Dispensaries

SOLUTIONS

Our Dispensary Marketing Services

Comprehensive cannabis marketing services developed to help Massachusetts dispensary owners grow your business.

FUEL CUSTOMER GROWTH

Paid Advertising

Paid marketing often misses the mark for cannabis retailers. We help dispensaries target and acquire their ideal customers.

Increased brand visibility in competitive markets

Higher quality traffic and leads

Improved ROI on ad spend

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DRIVE REPEAT PURCHASES

Cannabis Email Marketing

Massachusetts dispensaries often underutilize their most valuable asset, their email list. We help dispensaries maximize revenue from their email subscribers with cannabis email and segmentation.

Higher engagement rates and customer retention

Increased average order value

Boost in customer lifetime value

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DOMINATE LOCAL SEARCHES

Cannabis SEO

Most dispensaries struggle to rank locally. We help dispensaries from Boston to Worcester climb to the top of local search results with proven, relevant strategies.

Improved visibility in local search results

Increased foot traffic to your physical locations

Enhanced online-to-offline customer journey

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TRANSFORM DIGITAL PRESENCE

Dispensary Website Design

Dispensaries often fail to convert online visitors into in-store customers. We help dispensaries turn website visits into in-store sales.

Higher conversion rates from web visitors to customers

Improved user experience and brand perception

Seamless integration with your other marketing efforts

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WORK WITH CAA

Lead Your Local Market

We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.

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NEWS & REGULATIONS

Massachusetts Cannabis Market Updates

Stay informed on the latest cannabis regulation updates in Massachusetts.

MA Cannabis Commission Releases New HCA Resources

National Law Review | Feb 7, 2025

Last week, the Massachusetts Cannabis Control Commission released new resources for navigating the rocky waters of community impact fees and host community agreements.

Massachusetts adult-use cannabis sales hit annual record with $1.64 Billion

Spectrum 1 | Jan 23, 2025

Massachusetts adult-use cannabis sales hit a record high in 2024 and while regulators are celebrating the accomplishment, they said there’s still more work to be done.

Massachusetts cannabis cafe regulations take shape

Axios | Jan 23, 2025

Massachusetts residents have until Thursday to weigh in on the state's proposed regulations for cannabis cafes and lounges.

Historical Sites of Boston, Massachusetts

STAY COMPLIANT

Marketing Your Massachusetts Dispensary

In 1911, Massachusetts led the way by being the first state to implement restrictions on cannabis at the state level. Fast forward to 2016, and the state's voters chose to legalize recreational cannabis use. Today, Massachusetts stands as a leader in cannabis reform, progressively working towards a well-regulated cannabis industry akin to the alcohol market.

The state's relationship with cannabis and the evolving regulations surrounding the industry is extensive. With continuous legislative changes, the rules regarding sales and marketing of cannabis are becoming increasingly intricate.

The Massachusetts Cannabis Control Commission has set forth stringent marketing and advertising guidelines addressing three primary concerns:

Ensuring that the target audience is of legal age
Providing comprehensive warnings about the product
Regulating the visibility and approach of cannabis advertising

Are you looking to learn more? We recommend the Code of Massachusetts Regulation documents: 935 CMR 500.000 - (Adult Use of Marijuana) and 105 CMR 725.000 (Implementation of an Act for the Humanitarian Medical Use of Marijuana).

The best CRM for Massachusetts dispensaries should support compliant SMS marketing, offer robust customer analytics, and integrate with your dispensary tech stack. We partner with Alpine IQ, Springbig, and other leading platforms to maximize your customer data's marketing potential.

Your POS system needs to integrate with METRC with seamless traceability, reliable inventory management, and robust security features. We work with major cannabis POS providers like Dutchie to ensure your marketing and sales channels work together effectively.

Look for an agency with proven cannabis industry experience, knowledge of the Massachusetts market, and a comprehensive service offering. Check out our client results to see how we've helped Massachusetts dispensaries corner their market share through data-driven dispensary marketing.

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Reach Out

hello@thecannabisadagency.com