Solve your hardest cannabis marketing
problems with a proven partner.
The Cannabis Marketing Agency for North Carolina Dispensaries
SOLUTIONS
Our Dispensary Marketing Services
Comprehensive cannabis marketing services developed to help North Carolina dispensary owners grow your business.
FUEL CUSTOMER GROWTH
Paid Advertising
Paid marketing often misses the mark for cannabis retailers. We help dispensaries target and acquire their ideal customers.
Increased brand visibility in competitive markets
Higher quality traffic and leads
Improved ROI on ad spend
DRIVE REPEAT PURCHASES
Cannabis Email Marketing
North Carolina dispensaries often underutilize their most valuable asset, their email list. We help dispensaries maximize revenue from their email subscribers with cannabis email and segmentation.
Higher engagement rates and customer retention
Increased average order value
Boost in customer lifetime value
DOMINATE LOCAL SEARCHES
Cannabis SEO
Most dispensaries struggle to rank locally. We help dispensaries from Charlotte to Raleigh climb to the top of local search results with proven, relevant strategies.
Improved visibility in local search results
Increased foot traffic to your physical locations
Enhanced online-to-offline customer journey
TRANSFORM DIGITAL PRESENCE
Dispensary Website Design
Dispensaries often fail to convert online visitors into in-store customers. We help dispensaries turn website visits into in-store sales.
Higher conversion rates from web visitors to customers
Improved user experience and brand perception
Seamless integration with your other marketing efforts
WORK WITH CAA
Lead Your Local Market
We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.
GET STARTEDNEWS & REGULATIONS
North Carolina Cannabis Market Updates
Stay informed on the latest cannabis regulation updates in North Carolina.
Cannabis Legalization Faces Challenges in Conservative States
The Conversation | Oct 29, 2024
Recent ballot measures in conservative states like Florida, North Dakota, and South Dakota have faced significant opposition, highlighting the challenges of advancing cannabis legalization in traditionally Republican regions. Despite initial bipartisan support, the movement now encounters a "red wall" at the ballot box, reflecting a shift in political dynamics.
Read More
Thousands Flock to NC Tribal Cannabis Store
MJBizDaily | Sep 10, 2024
Over 4,000 consumers visited the Great Smoky Cannabis Co. in Cherokee, North Carolina, during its opening weekend, marking the Eastern Band of Cherokee Indians as the first indigenous tribe to launch a regulated cannabis marketplace before state legalization. The store offered a variety of products, including flower, edibles, and concentrates, with flower accounting for about 40% of sales.
Read More
North Carolina Senate Advances Medical Marijuana Bill
AP News | Jun 20, 2024
The North Carolina Senate has given initial approval to a bill legalizing medical marijuana, voting 33-9 in favor. The measure now awaits a second vote before proceeding to the state House, which has historically opposed such legislation.
Read More
STAY COMPLIANT
Marketing Your North Carolina Dispensary
In response to the unregulated market, the North Carolina General Assembly has considered bills to establish guidelines for hemp-derived consumables. For instance, House Bill 563, introduced in 2023, aimed to regulate the sale and distribution of these products, including setting age limits and quality standards. However, as of December 2024, comprehensive regulations have yet to be enacted.
Operating in this evolving legal landscape requires vigilance and a proactive approach to ensure compliance and maintain consumer confidence.
Based on our BNCHMRK data top-performing dispensaries excel by building robust loyalty programs, with dataset averages showing a 55% opt-in rate for new customers. Success comes from maintaining high customer review rates above 4% for new customers, while achieving a 65% marketing opt-in rate through personalized communications. Creating distinctive brand positioning and optimizing customer experience are crucial differentiators in the market.
Under North Carolina law, Delta-8 THC products derived from hemp are currently in a complex legal position. While hemp-derived products were effectively legalized through the federal Farm Bill of 2018, North Carolina operates under state regulations that provide certain key restrictions. Sales must comply with federal guidelines regarding hemp-derived products, including maintaining Delta-9 THC concentrations below 0.3%. Products must undergo third-party laboratory testing for potency and contaminants. Sellers should maintain detailed records of testing results and product origins. Products must also include clear labeling with contents and appropriate warnings. However, since regulations can change and interpretation of laws can vary, sellers should consult with legal counsel to ensure full compliance with current state and federal requirements.
Our BNCHMRK data reveals successful dispensaries achieve a 56.9 average marketing efficiency ratio (MER) and maintain a $1.15 average cost per order (CPO). With an impressive 82% customer return rate, these results come from combining strategic local dispensary SEO optimization with targeted cannabis email marketing campaigns that drive consistent traffic growth.
Look for an agency with proven cannabis industry experience, knowledge of the North Carolina market, and a comprehensive dispensary marketing services. Check out our client results to see how we've helped dispensaries across the country to corner their market share through data-driven dispensary marketing.
Recieve Exclusive Market Insights.
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hello@thecannabisadagency.com
