Pioneered innovative shopping experience organizing products by desired effects rather than traditional categories, enhancing customer journey.
Google My Business profiles interactions increased by 0ver 20% within 30 days of launch
Google My Business profiles increased by over 25% within 30 days of launch
Overview
Green Canopy sought to redefine the cannabis retail experience in Lakeland Shores, Minnesota by creating a wellness-focused dispensary that bridged traditional retail with innovative service models. The vision required developing a digital presence that could showcase their unique product categories while maintaining their community-focused ethos.
Challenge
In Minnesota's emerging cannabis market, Green Canopy faced the unique challenge of creating a wellness-focused dispensary experience that could serve both traditional cannabis consumers and those seeking alternative natural remedies. This required reimagining how a dispensary could present its products, educate its community, and provide convenient access while maintaining compliance in a new market.
Approach
We developed a solution that brought Green Canopy's wellness-focused philosophy to life in the digital space. By creating an effect-based navigation system, we helped customers find products based on their desired outcomes rather than traditional categories. The platform seamlessly integrated their innovative drive-through service while maintaining the educational and community aspects core to their brand.
