Green Canopy Dispensary Website Design

Results

1 Effect Based-Navigation

Pioneered innovative shopping experience organizing products by desired effects rather than traditional categories, enhancing customer journey.

20% Profile Interactions

Google My Business profiles interactions increased by 0ver 20% within 30 days of launch

25 Profile Visibility

Google My Business profiles increased by over 25% within 30 days of launch

Overview

Rooted in Wellness, Growing in Community

Green Canopy sought to redefine the cannabis retail experience in Lakeland Shores, Minnesota by creating a wellness-focused dispensary that bridged traditional retail with innovative service models. The vision required developing a digital presence that could showcase their unique product categories while maintaining their community-focused ethos.

Cozy person reading a book and drinking tea on the couch

Active person running through the mountains

Challenge

Elevating Wellness Beyond Traditional Retail

In Minnesota's emerging cannabis market, Green Canopy faced the unique challenge of creating a wellness-focused dispensary experience that could serve both traditional cannabis consumers and those seeking alternative natural remedies. This required reimagining how a dispensary could present its products, educate its community, and provide convenient access while maintaining compliance in a new market.

Approach

Crafting a Wellness-First Digital Experience

We developed a solution that brought Green Canopy's wellness-focused philosophy to life in the digital space. By creating an effect-based navigation system, we helped customers find products based on their desired outcomes rather than traditional categories. The platform seamlessly integrated their innovative drive-through service while maintaining the educational and community aspects core to their brand.