7 Must-Have Pages For Your Dispensary Website to Rank Higher
Cannabis SEO
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2024-10-05
In this article:
Every day, potential customers are searching for dispensaries in your area. Without the right pages on your website—adequately optimized for search engines—these customers are finding your competitors instead of you.
Before diving into specific pages, let's understand how search engines view your dispensary's website structure. Developing a strong foundation of local seo will help you implement each page more effectively and rank more effectively for target keywords.
Group your content into organized sections that help users and search engines understand your offerings and location.
Hard silos use URL structure (/products/flower/), while soft silos use internal linking. Most dispensaries benefit from combining both approaches.
Pro Tip: When implementing silos, start with your main product categories and locations, then build out supporting content within each section.
Your homepage must immediately tell visitors and search engines what you offer and your location.
Position your unique selling points prominently while incorporating location-specific keywords naturally in your content.
Include your address, store hours, and embedded Google Maps to strengthen local search signals.
Guide visitors and search engines to your key pages through clear, hierarchical navigation menus.
Highlight current specials and popular products to encourage deeper site exploration and conversions.
Pro Tip: Focus your homepage's H1 tag on your primary target keyword (e.g., "Boston's Premier Cannabis Dispensary"), but keep it natural and engaging for visitors.
Your menu page often generates the most traffic and conversions. Make it work harder for your dispensary SEO efforts.
Create dedicated sections for flowers, edibles, concentrates, and other major product types.
Write unique, keyword-rich descriptions that include effects, potency, and usage information.
Implement proper schema markup for products and maintain a clean URL structure for categories.
Make it easy for customers to find products while keeping pages crawlable for search engines.
Pro Tip: Create unique landing pages for your top-selling products with detailed descriptions and related product recommendations.
Your About page builds authority with customers and search engines by telling your story and establishing credibility.
Connect your dispensary to the local community through your history and involvement.
Highlight your staff's experience and cannabis knowledge to build credibility.
Display your licenses and certifications prominently.
Feature news coverage, awards, and community recognition to strengthen authority.
Pro Tip: Include local landmarks and community references naturally in your content to strengthen geographic relevance.
Help search engines understand precisely where you operate and who you serve.
Clearly define your service areas and delivery zones if applicable.
Create unique content for each area you serve, highlighting local information.
Include interactive maps and detailed directions from major areas.
Reference nearby points of interest to strengthen local relevance.
Pro Tip: Create individual location pages for each major neighborhood you serve, with unique content.
Make it easy for customers to reach you and find your store while providing strong local SEO signals.
Provide phone, email, and contact forms for customer preference.
Include parking instructions, public transit options, and landmark-based directions.
Display operating hours prominently and include holiday schedules.
Provide clear guidelines for customer support outside regular hours.
Pro Tip: Use schema markup for your business hours and contact information to improve local search visibility.
Build authority and capture informational search traffic with valuable content.
Create comprehensive guides about cannabis products and usage.
Share news about local cannabis events and regulations.
Write detailed posts about different strains and product types.
Address common questions and concerns in detailed articles.
Pro Tip: Link naturally from educational content to relevant product pages to create strong internal linking structures.
If you have multiple locations, individual pages for each are crucial for local SEO.
Avoid duplicate content by creating unique descriptions and highlighting special offerings or local partnerships.
Address location-specific, frequently asked questions and provide information on local events or promotions.
Highlight cannabis specials, dispensary deals, or products unique to each location to encourage visits and differentiate your pages.
Link between related local content to create strong geographic silos, boosting your visibility in local search results.
Pro Tip: When optimizing your Google Business Profile, link to your dispensary's detailed location and menu pages.
Track these key metrics to gauge the performance of your optimized pages:
Organic sessions by page
Local pack rankings for key terms
Geographic source of visitors
Search visibility for target keywords
Time on site by page
Bounce rates for landing pages
Pages per session
Return visitor rate
Click-to-call rates
Direction requests
Menu views
Online order conversion rate
Pro Tip: Set up Google Analytics goals for each key action you want visitors to take on your site.
Audit your current website against these seven essential pages
Identify any missing pages or optimization opportunities
Document your current performance metrics as a baseline
Create a prioritized implementation plan
Duplicating content across location pages
Neglecting mobile optimization
Ignoring local search signals
Using generic, non-location-specific content
Content creation capabilities
Technical SEO expertise
Local market knowledge
Analytics tracking setup
Having the right pages on your dispensary website is just the first step. Success comes from:
Consistent optimization and updates
Regular content additions and refreshes
Ongoing performance monitoring
Adaptation to local market changes
Your website can be your most powerful tool for attracting new customers and growing your dispensary business. By implementing these seven essential pages and following our optimization tips, you'll be well-positioned to capture more local search traffic and convert more visitors into customers.
Ready to see how your dispensary website measures up? Our agency specializes in cannabis SEO and can help you identify your most significant opportunities for improvement.
Get a Free, 30-Point SEO Audit Here.
Pro Tip: Start with the pages most impacting your specific market. For most dispensaries, this means focusing on your homepage and location-specific content first.
Recieve Exclusive Market Insights.
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hello@thecannabisadagency.com
