How Do I Set Up a Leafly Profile for My Dispensary?

As one of the leading cannabis discovery websites, Leafly attracts millions of monthly visitors seeking products, reviews, and local dispensaries.

An optimized Leafly profile significantly increases your dispensary's local reach, driving foot traffic and online sales. This beginner's guide provides actionable steps every dispensary owner can follow, regardless of technical skill.

Leafly Profile page for EMBR Dispensary - La Mesa

Leafly acts as a powerful extension of your dispensary’s digital presence, as a key local citation, it delivers three key advantages:

• High-traffic visibility, with Leafly attracting over 15 million monthly visitors actively searching for cannabis products.

• Consumer trust, as Leafly’s detailed reviews, influences over 80% of cannabis consumer decisions.

• Enhanced local SEO, improving your dispensary’s visibility on Google by leveraging Leafly’s domain authority.

Leafly provides compliant, targeted marketing opportunities specifically designed for cannabis businesses.

Setting up your Leafly profile is straightforward, but accuracy and compliance are crucial:

• Visit https://success.leafly.com/retail and fill out their signup form.

• Enter your dispensary’s official business name as listed on your license.

• Provide accurate location details and contact information.

• Choose your dispensary type (medical, recreational, or both).

• Upload clear photos of your dispensary's interior, exterior, and compliant product images.

• Complete Leafly's verification process, typically via phone or email confirmation. 

If you encounter issues during verification, contact Leafly Support directly and explain your dispensary’s licensed status to expedite the process.

Leafly About this dispensary section for EMBR La Mesa

A properly optimized Leafly profile significantly enhances customer engagement. Focus on these essential elements:

• Dispensary details (NAP): Ensure consistent name, address, and phone number formatting.

• Dispensary bio: Highlight your unique selling points, popular product brands, and nearby landmarks.

• Business hours: Keep hours current, including special holiday schedules.

• Menu listings: Regularly update your product offerings to reflect current inventory.

• Special deals and promotions: Showcase discounts, loyalty programs, and events.

• Photos and videos: Feature professional-quality imagery that is compliant with local regulations.

Regularly review all public-facing content to ensure compliance with state marketing regulations.

Leafly offers easy management of multi-location dispensaries from one account:

• Contact Leafly’s support team to set up multi-location management.

• Ensure each dispensary location has unique profile information and inventory.

• Maintain consistent formatting of NAP details for each location.

• Review individual location analytics and performance metrics.

Leafly allows precise, centralized management while maintaining each location’s distinct details.

Reviews on Leafly provide essential social proof and influence consumer decisions:

1. Set up notifications for new Leafly reviews

2. Respond promptly (within 24-48 hours)

3. Thank positive reviewers and acknowledge specific points they mention

4. Address negative reviews professionally by:

   • Acknowledging concerns

   • Moving conversation offline when appropriate

   • Providing contact information for resolution

   • Never arguing or getting defensive

Sample positive response: "Thank you for highlighting our friendly staff and selection, [Name]! We're glad you had a great experience and look forward to your next visit."

Sample negative response: "We're sorry your experience wasn't up to our usual standards, [Name]. Please reach out directly at [phone/email] so we can make things right."

Can I list prices on my Leafly menu?

Yes, but always confirm pricing compliance with your state's cannabis marketing regulations before listing.

Does Leafly improve my dispensary’s SEO?

Absolutely. Leafly’s high domain authority significantly boosts your dispensary’s visibility in organic search results.

How often should I update my Leafly menu?

Daily updates ensure accuracy, improving customer satisfaction and enhancing your reputation.

Can I advertise special deals on Leafly?

Yes, Leafly supports deal promotions but always verify compliance with local advertising regulations.

Your Leafly profile is most effective when integrated into your broader cannabis SEO strategy:

1. Regularly sync your Leafly menu with actual inventory.

2. Encourage customers to leave authentic reviews.

3. Promote exclusive Leafly deals and specials.

4. Monitor analytics through Leafly’s dispensary dashboard.

Always align Leafly profile content with state-specific cannabis marketing guidelines for optimal compliance and effectiveness.

Managing your Leafly profile is essential to your dispensary's comprehensive marketing strategy. To fully leverage Leafly and other marketing platforms, partner with cannabis industry experts.

At The Cannabis Marketing Agency, we understand the complexities of cannabis digital marketing and compliance. Our team delivers proven strategies explicitly tailored for dispensaries, maximizing your online presence and driving profitable results.

Explore our Dispensary SEO Services to see how we've helped dispensaries like yours dominate local search and consumer discovery. Schedule your free strategy session today and start growing your digital footprint.